Our approach

The way
we work.

Listen. Map. Make. Launch. Tend. Five phases, four to five weeks, fixed scope, fixed price. Designed so you are never wondering what is happening, where the project is, or what it is going to cost when it lands.

(02, APPROACH) CLEAR SCOPE · FIXED PRICE

THE WAY WE WORK.

Five phases. Clear scope, fixed price, and enough feedback points to keep the work moving without turning it into a long agency process.

Simple websites can still be handled properly: clear pages, mobile-first design, basic SEO, and no surprises at launch.

01

LISTEN

Week 1

We sit down, in person where we can, and work out what your business actually needs from a website. You talk to me, not an account manager.

02

MAP

Plan

Page structure, content plan, and basic SEO map. Grounded in what local customers are actually looking for.

03

MAKE

Build

Design and build in short feedback loops. You see the site as it comes together and can keep it moving.

04

LAUNCH

Go live

Final checks, forms, analytics, Search Console, basic schema, and indexing. No messy handover.

05

TEND

Ongoing

Hosting, monthly checks, small edits, and SEO if you want it. The same person who built the site looks after it.

How we work

Four principles.

Twelve years of small business projects, distilled into four operating principles that shape every Copper Lane project, and explain why the work runs the way it does.

01

Fixed scope, fixed price

Every project starts with a written brief that names the pages, the content responsibilities, the timeline, and the price. Once that brief is agreed, the price does not change unless you ask for something outside it. No mid-project surprises, no creep, no rounds of revisions billed at hourly rates because nobody pinned down what 'rounds of revisions' meant.

This sounds obvious. It is also, in our experience of twelve years in this industry, where 80% of agency-client relationships break down. So we put it first.

02

You talk to me, always

Email me. You get me. No account manager, no junior designer working under a senior designer's name, no support ticket queue. The person designing your site is the person who will reply within the working day, write the copy, push the live launch button, and answer the phone in three years when something needs updating.

This is structurally what 'one-person studio' means. Almost every agency promises 'a dedicated point of contact', what they almost always mean is a project manager who routes your messages to people you do not get to talk to. We do not do that.

03

We tell you the truth

If a project does not need WordPress, we will say a static site is the better answer. If your idea for a homepage will not work, we will say so. If Essentials is enough and the Local SEO plan would be wasted for now, we will tell you to save the money.

Telling clients the truth costs us money sometimes. It also means we end up with clients who trust us, refer us, and stay with us. That maths works out in our favour over time.

04

We build for portability

Your site is yours. The code is clean and standard. The content is in your hands. The domain is in your name. The hosting can be moved. The Google accounts (Analytics, Search Console, GBP) are owned by you, not us. If you ever want to leave, we hand over the files and walk you through the move.

Plenty of agencies build sites in ways that make it deliberately painful to leave, proprietary builders, accounts in their name, hostage hosting, deliberately confusing handovers. We do not. The relationship has to earn itself monthly.

And what we deliberately don’t do

Six agency habits
we’ve dropped.

Most of what makes agency websites slow, expensive, and frustrating is not the design or development, it is the apparatus around it. Discovery phases, internal reviews, project software, design committees, theatre. Here is what we have stripped out, and why.

No. 01

No 8-week discovery phase before any work starts

Some agencies sell a 'discovery' phase where you pay £2,000 for a Miro board of post-it notes and a PDF deck. We compress this into a single conversation and a written brief, usually one sitting, sometimes two.

No. 02

No design committee, no internal reviews

If you have ever wondered why a design takes three weeks longer than expected, it is because most agencies have internal review meetings, junior designers presenting to senior designers presenting to creative directors. None of that happens here. The design is shown to you, you respond, we iterate.

No. 03

No Gantt charts, no project software

Trello boards, Notion dashboards, Monday boards, Basecamp, these are project management tools that exist because agencies are large and complicated. For a small website project, they add a layer of administration nobody needs. We use email, a brief, and direct conversation.

No. 04

No mystery deliverables

Every piece of work has a name and a definition. 'Brand strategy session' means nothing concrete; 'a written 4-page positioning document covering audience, voice, and messaging' does. We define the deliverable, then deliver it.

No. 05

No agency theatre

Big presentations with slow-reveal slides, dramatic 'big idea' moments, in-person pitching sessions where six people fly in from London, all of it is theatre. We do not do theatre. The work is the work. You will see it as it comes together, week by week.

No. 06

No hidden hourly rates

Agencies that quote 'project work' will then bill 'change requests' at £120/hour with a four-hour minimum. We do not. Anything beyond the agreed brief is quoted before any work starts, at a fixed price. Always.

A typical project

Four weeks, end to end.

What a typical Copper Lane website looks like across its four weeks of build time, what happens, what you see, what you need to do.

Week 0

Brief

A one-hour conversation in person or on a call. I learn what your business does, who your customers are, what the site is for. By the end of the week you have a written brief, pages, content, timeline, price, sat in your inbox for sign-off.

Week 1

Map + write

I plan the structure (sitemap, page-by-page brief, local SEO map) and start drafting the copy. By Friday you have a complete set of page drafts to react to. Where I need photos or specifics from you, I list them clearly so you can collect them in parallel.

Week 2

Design + build

Visual design happens on the actual pages, not as a separate Figma artefact you then have to imagine on a website. You see the homepage built up in your browser by mid-week. You respond, we adjust. By Friday a full draft of the site exists on a private preview URL.

Week 3

Refine + content lock

Photos uploaded, copy refined based on what looks right in context (some lines you write expecting to be one length end up looking wrong at the actual size on the page, we fix all of those). Service pages get the local SEO finishing pass. Schema markup added.

Week 4

Launch + check

Final QA on real devices. Redirects from the old site (if relevant) plotted out. Google Analytics and Search Console set up. Domain switched, SSL verified, indexing requested. A 14-day snagging window starts the moment the site goes live, anything you spot in those two weeks is fixed under launch.

Week 5+

Tend

The site stops being a 'project' and becomes a working asset. Your monthly plan takes over: hosting, security, updates, edits, monitoring, and, on the £49 Local SEO plan, active monthly local SEO. The same person who built the site looks after it. That is the whole shape of how this works.

About the process

Useful detail.

Why no Gantt chart or project management tool?

+

For a five-page website, project software is more work to maintain than the project itself. The brief lives in a Google Doc. The progress lives in your inbox, short Friday updates each week, with a link to whatever's been built. The whole thing fits in 10-15 emails total across the project. That's deliberate, not a corner cut.

Can we do a longer discovery phase if our project is complex?

+

Yes, but we charge for it and call it what it is. If your project genuinely needs three weeks of audience research, brand workshops, and stakeholder interviews, that is a separate piece of work, quoted clearly upfront before it starts, and the deliverable is a written strategy document. Most small business projects do not need it; the standard brief covers the ground in a single conversation.

How many rounds of revisions are included?

+

Two rounds of focused revisions are included in a typical small-business build, but this is a soft framing because the real answer is "enough that we land in a place you are happy with." Almost no project actually exhausts the named revision count. The point of the limit is to stop the rare case where someone wants 11 rounds of homepage colour changes after sign-off.

What if I miss a deadline on my side (content, photos, etc.)?

+

We tell you upfront what we need and when. If you miss a deadline, the project pauses until we have what we need. We do not charge for the pause, but we will give you the next available slot, which might be 2 to 4 weeks later. The studio runs one project at a time at full attention; we do not try to keep five plates spinning.

What if I want to change scope mid-project?

+

Easy enough, we write down what you want to add or change, quote it, and decide together whether it gets added to the current project or held until after launch. Most scope changes are small enough to absorb (£50 to £150) and we tell you the cost before doing the work.

Do you use a contract?

+

Yes. A simple one-page agreement covers the scope, price, timeline, and IP ownership (the answer is "you own everything, including the code and content"). Plain English, no clauses about us retaining "moral rights" or restricting how you use your own site.

When do we sign off the work?

+

Two sign-off points. The first is at the end of the brief, you sign that you agree to the scope and price before any design work happens. The second is at launch, you sign that the site is ready to go live. After launch, the 14-day snagging window covers any small issues. After that, changes are billed (or covered in the Care plan if you are on one).

What does payment look like?

+

There is no build deposit and no setup fee on the public plans. Your website is designed, built and included in a simple monthly plan: Essentials at £29/month or Local SEO at £49/month, both on a 12-month term. Invoiced from Copper Lane; payable by bank transfer, card, or direct debit.

Can you meet in person?

+

Where it makes sense, yes, we are based in Ampleforth and happy to meet anywhere across North Yorkshire that's a reasonable drive. For most projects, a single in-person brief at the start is enough, and the rest happens by email and the occasional call. Meeting in person is offered, never required.

What if we are not based in North Yorkshire?

+

Fine. The studio focus is local but we work remotely with clients anywhere in the UK and have done for twelve years. The local Yorkshire angle on the site reflects where the studio is and where most of our clients are, not a hard restriction on who we work with.

(07, START SOMETHING) FOUNDING OFFER OPEN
FOUNDING OFFER OPEN

No upfront cost. Your website is included in a simple monthly plan, and you own it.

Essentials £29/mo Local SEO £49/mo

START A PROJECT.

Tell me what kind of site you need. I come back within a working day with a clear price, scope, and next step, straight from me, the person who’ll be doing the work.